Hardware Delays and Import Issues

Hardware Delays and Import IssuesHardware Delays and Import Issues

We have noticed in recent weeks that a lot of printers are running out of hardware on portable flags and free-standing banners.

The types of hardware include pole systems, bases, and cartridges.

This issue is not going away at the moment and the main causes appear to be rising manufacturing costs overseas, landing costs, import duties, and freight.

It's also been a busy summer, with many printers reporting sales in excess of pre covid levels, which in turn has resulted in a shortage of certain supplies.

We have been fortunate enough to keep stock levels at a healthy level, but have had a lot of customers asking for kit they cannot buy from existing suppliers.

The pole sets, for example, are not made to a single standard industry size, which can result in customers not being able to source their normal flags.

If it helps, we can custom make the flags if we have either an old flag, or an existing pole system.

Failing that, we would recommend ordering our flags and pole sets, so you know everything will fit just right.

 

 

 

 

 

Preparation is key when planning for events

Ferrari Club Banner flagsPreparation is key when planning for events

With events still not confirming before a week or just a few days, it's little wonder exhibitors are not taking account of their itinerary until the last minute.

This is leading to pressure within the printing industry, especially when new flags, banners, and other stand equipment are required at short notice.

The print industry is still experiencing supply chain issues, particularly with ink and paper. The recent national shortage of ink is still on a knife-edge.

Another issue in the area of flag printing is the shortage of base options for portable flag systems. There is still a great deal of stock still on the water, days, weeks away from UK ports. Most of the supplies have already been sold before they arrive.

If you are an exhibitor or you have booked up to have a presence at a show or event, it really pays to dust off the kit you have already, so you can see what needs to be replaced.

The sooner you do this, the better prepared you are for sourcing new supplies.

For some though, spending money on new items is not very appealing, at least until you know whether your next show or event is going ahead.

Whilst this is understandable, it is well worth investing in the minimum you need, using a generic design that can be re-used for future events.

There is nothing worse than not receiving important items in time, simply because you missed out by a few day's notice to your print partners.

Another issue that is causing problems is delivery services, which are also being overwhelmed with the increase in timed services, where pre 9, 10, and 12 delivery slots are being used for urgent items.

By planning what you need as a minimum in advance makes a massive difference in the long run, ensuring you don't get caught out if your printer is really too busy to get any items out well before your next show or event.

 

Dressing up food and drink trailer units

the cosy kitchen sailflags feather flagsDressing up food and drink trailer units

When you are selling food and drink at outdoor events, it pays to dress up your trailer or unit as best as you can, especially if there's competition.

At larger events, for example, it does pay to make your unit stand out from the rest. By doing this, you obviously maximise the amount of money and return on investment you've made to have the space.

There is nothing worse than turning up for a show or event, where you are a little way away from the main footfall.

Having large flags with you to help you stand out in the crowds, can really save the event for you, so they are well worth having in your itinerary.

The size of flags available, will vary from 2m up to 5.2m. Some customers we deal with secure them up as high as possible, so they can be seen from every conceivable area of the showground or event ground.

Another nice feature regarding using promotional flags at events is, they break down into small sections and can be easily stored away in the back of a van or boot of a car.

Don't get caught out at shows and buy a couple for your next event - you won't regret it!

Why we value your customers too

speak k teardrop flag

Why we value your customers too

At Sailflags, as well as looking after your needs, we also think about how your customers will view your flags and banners too. After all, we want you to look good in front of your customers and we want your customers to feel positive about them also.

The basics we generally cover are:

Will the design highlight your premises or show stand well?
Are they easy to read?

Do they look good?
Will your customers find them helpful?
Will your customers feel positive towards your organisation / business or brand?

When we design or proof artwork, occasionally, we do pick up certain issues that may reduce the effectiveness of your display. When this is the case, we will feed this back to you in writing (or over the phone if necessary)

In some cases we may adjust the artwork or provide you with an alternative design. Either way, you are under no obligation to accept our recommendations.

Whether we have guided you to this page or not, please rest assured, Sailflags will always put you and your customers at the forefront of our thinking. We do however, respect that creative differences can sometimes occur.

We are always on hand to speak to you about any concerns you have in respect of design, artwork submitted, so please do not hesitate to contact us.

 

 

 

 

Sailflags achieve Plastic Free Status

Sailflags achieve Plastic Free Status

Sailflags have recently achieved Plastic Free Approved Status through The Plastic Free Communities Scheme run by Surfers Against Sewage.

The company have gone to great lengths to reduce single use plastics within the business by embracing a number of initiatives, including:

In addition:sailflags plastic free

8/10 of Sailflags staff cycle or walk to work

Carbon Neutral for over ten years

Most local deliveries are done using an electric vehicle

 

Peter Williams, Managing Director commented

“We need to reduce the amount of plastic in the environment and we’ve got to start somewhere. It just seems like a completely natural thing to do. Why put more plastic into the environment? There are plenty of other options available.

“It hasn’t been hard at all, in fact it’s been quite easy. Luckily we had already been very conscious of it and we’ve slowly been asking our suppliers to stop sending plastic. If they want to keep our custom they’ve got to do it, so we’ve got slightly the upper hand because we can dictate what we want as a business.

“The only plastic we were generating was goods that came in from other suppliers and it’s down to us to put that pressure on. That pressure is passed to us from our customers, so it works its way back through the chain and eventually the manufacturers will start thinking about how they package things and how to start reducing plastic”

Feather Flags vs Sailflags

feather flags vs sailflagsFeather Flags vs Sailflags

What's the difference?
None. Both are advertising flags. The shape of a feather or sailflag can be the same.

Why do different flag makers call them different names?
There is no current standardisation of advertising flags in place, which has led to flag makers adopting a number of different descriptions for the same product.

Is one shape better than another?
It is true to say that the most popular advertising flags tend to use a curved top, with either a scooped or square edged bottom.

What other shapes are available?
Banner shaped flags, rectangular in style (referenced as feather flags with some flag makers) Teardrop Flags, traditionally shaped like a tear.

How do you choose the right shape?
Curved shaped flags work well for modern or progressive brands, especially for outdoor use. Banner shaped flags work well for traditional brands. Teardrop shaped flags are ideal for sports and outdoor adventure brands.

Sailflags Production Process

sailflags production process

Why use promotional flags for business?

Banner flagsWhy use promotional flags for business and what are the key benefits or drawbacks?

Promotional flags have grown in popularity over the last 10 years, especially in the retail, public service, charity and event sectors. This article explores why the demand for promotional flags continues to grow and the key benefits or drawbacks of introducing them into a business.

Impact

+ Attract the eye
+ Highlight a business premises
- Flags need to be cared for to prolong impact
- Text heavy flags can lose impact

Subtle

+ Natural movement displays messages and POS in a subtle way
+ Flags look less invasive than A Boards
- Washed out flags can blend into environment too easily

Versatile

+ Can be used for any type of business
+ No restrictions on colour
+ S, M, L, XL flag sizes available
- Flag shapes tend to come in a small range of shapes

Portable

+ Can be moved around a business premises easily
+ Can be transported to shows easily
+ Portable flags bypass local restrictions on the use of signage
- Flags need to be brought in each day
- Light systems are not suitable in high winds (over 30mph)

Cost Effective

+ Sizes to suit all budgets
+ Cheaper than local newspaper advertising
+ Flags can be replaced at a reduced cost
- Expensive if not cared for properly

10 Things You Should Know About Promotional Flags

sailflags product range

10 Things You Should Know About Promotional Flags

Promotional flags have become a cost effective way to attract attention to business premises and show stands across the country. Available in all kinds of shapes and sizes, promo flags are a blank canvas for you to maximise your own brand identity and unique message.
Here is the top 10 Things You Should Know about them:

Promotional flags offer an attractive alternative to traditional static signage, such as A Boards. Demand in promotional flags continues to grow in the UK, particularly from the B2B community.

What is a feather flag?

What is a feather flag?

giant flags

A feather flag is a style of flag often used for promotional or ceremonial use.

Feather flags tend to be rectangular shaped, with either a straight or curved edge at the top of the flag.

Flags can be installed to a portable or permanent flagpole system.

Banner shaped flags have been used for many centuries in and around battlefields and at ceremonial occasions across the globe. In the far east, traditional styled banner flags have become a common site on high streets and food markets, advertising everything from raw ingredients to major fashion and high tech brands.

In the past two decades, the west has adopted these types of flags and they have grown in popularity on high streets and events halls and arenas.

There is no doubt feather flags attract the eye and often look natural moving in a light breeze or wind. It is very likely they will become even more popular and commonplace as commerce looks for novel ways to attract our attention at shows and on the high street.

sailflags product range

SUBMIT ARTWORK