devon youth games flags

A Guide to Promotional Flags

Find out how promotional flags work and how to make the most from them.

Key points

  • Promotional flags are continuing to grow in popularity and are often referred to as sailflags, feather flags, teardrop flags and festival flags.
  • Promotional flags can be portable (using parasol style bases, ground spikes or crossover bases) or fixed (using ground collars or concrete bollards)
  • Flags can normally be custom made to any design. Shapes tend to be rectangular based, although variations using curves are available.
  • Systems are designed to offer a natural looking (and moving) alternative to traditional fixed signage.
  • Portable systems are light and easily transportable
  • Material used for many flags is delicate by nature and needs to be properly cared for and stored when not in use.
  • Flags will deteriorate quickly if left out 24/7 in all weather conditions

Promotional flags are now being used by almost every type of business, charity and entity you can imagine.

With portable flags offering flexibility for both indoor and outdoor events, it’s clear to understand why people feel confident to purchase them and many will have seen them in action and instantly get the appeal.

Flags can have anything from simple words and single logos to extravagant designs utilising the full print surface of the flag material. Graphic Designers can often maximise the space whilst maintaining a brands identity.

Materials used are generally light and need little breeze or movement around them to create a flutter or flapping effect.

idm feather flags

10 Things You Should Know About Promotional Flags

Promotional flags have become a cost effective way to attract attention to business premises and show stands across the country. Available in all kinds of shapes and sizes, promo flags are a blank canvas for you to maximise your own brand identity and unique message.
Here is the top 10 Things You Should Know about them:

  • They are designed to be light and portable
  • Flags and flag systems can be used indoors or outdoors
  • Flags are normally double sided to read correct one side and reverse the other
  • 2 flags can be sewn back to back to ensure both sides read correctly if required
  • Flags are designed to move in a light breeze to attract attention
  • Digital colour is normally available
  • Flags and flagpoles are secured to a portable base or ground spike (for using on grass)
  • Product life varies according to outdoor weather conditions and hours per day exposed to wind and rain. Will last up to six months exposed 24/7 to elements or up to 3 years if stored away each day
  • There is no limitation to what designs you can have on a flag
  • Flags come in many shapes and sizes, from banner shapes, to feathers, sails and teardrops

Promotional flags offer an attractive alternative to traditional static signage, such as A Boards. Demand in promotional flags continues to grow in the UK, particularly from the B2B community.