Hardware Delays and Import Issues

Hardware Delays and Import IssuesHardware Delays and Import Issues

We have noticed in recent weeks that a lot of printers are running out of hardware on portable flags and free-standing banners.

The types of hardware include pole systems, bases, and cartridges.

This issue is not going away at the moment and the main causes appear to be rising manufacturing costs overseas, landing costs, import duties, and freight.

It's also been a busy summer, with many printers reporting sales in excess of pre covid levels, which in turn has resulted in a shortage of certain supplies.

We have been fortunate enough to keep stock levels at a healthy level, but have had a lot of customers asking for kit they cannot buy from existing suppliers.

The pole sets, for example, are not made to a single standard industry size, which can result in customers not being able to source their normal flags.

If it helps, we can custom make the flags if we have either an old flag, or an existing pole system.

Failing that, we would recommend ordering our flags and pole sets, so you know everything will fit just right.






Preparation is key when planning for events

Ferrari Club Banner flagsPreparation is key when planning for events

With events still not confirming before a week or just a few days, it's little wonder exhibitors are not taking account of their itinerary until the last minute.

This is leading to pressure within the printing industry, especially when new flags, banners, and other stand equipment are required at short notice.

The print industry is still experiencing supply chain issues, particularly with ink and paper. The recent national shortage of ink is still on a knife-edge.

Another issue in the area of flag printing is the shortage of base options for portable flag systems. There is still a great deal of stock still on the water, days, weeks away from UK ports. Most of the supplies have already been sold before they arrive.

If you are an exhibitor or you have booked up to have a presence at a show or event, it really pays to dust off the kit you have already, so you can see what needs to be replaced.

The sooner you do this, the better prepared you are for sourcing new supplies.

For some though, spending money on new items is not very appealing, at least until you know whether your next show or event is going ahead.

Whilst this is understandable, it is well worth investing in the minimum you need, using a generic design that can be re-used for future events.

There is nothing worse than not receiving important items in time, simply because you missed out by a few day's notice to your print partners.

Another issue that is causing problems is delivery services, which are also being overwhelmed with the increase in timed services, where pre 9, 10, and 12 delivery slots are being used for urgent items.

By planning what you need as a minimum in advance makes a massive difference in the long run, ensuring you don't get caught out if your printer is really too busy to get any items out well before your next show or event.


Dressing up food and drink trailer units

the cosy kitchen sailflags feather flagsDressing up food and drink trailer units

When you are selling food and drink at outdoor events, it pays to dress up your trailer or unit as best as you can, especially if there's competition.

At larger events, for example, it does pay to make your unit stand out from the rest. By doing this, you obviously maximise the amount of money and return on investment you've made to have the space.

There is nothing worse than turning up for a show or event, where you are a little way away from the main footfall.

Having large flags with you to help you stand out in the crowds, can really save the event for you, so they are well worth having in your itinerary.

The size of flags available, will vary from 2m up to 5.2m. Some customers we deal with secure them up as high as possible, so they can be seen from every conceivable area of the showground or event ground.

Another nice feature regarding using promotional flags at events is, they break down into small sections and can be easily stored away in the back of a van or boot of a car.

Don't get caught out at shows and buy a couple for your next event - you won't regret it!

Nothing quite says open like a flag does!

Nothing quite says open like a flag does!

coffee flagIn times of adversity it pays to go back to the basics in terms of telling your customers it's business as usual, whilst working around the clock to deliver everything promised and win trust.

Using brightly coloured flags is a cost effective and simple way to attract positive attention in your business premises and promoting your customer satisfaction ratings is a must. If you run any type of business where hygiene standards are relevant, displaying those 5 out of 5 stars is going to make all the difference too.

Nothing quite says open like a wonderful display of brightly coloured flags and they will make customers feel positive towards your business and/or brand.

How to design the right flag

Keep the layout simple and use single words to describe your business or just use open as the main focus. Use bright and vibrant colours that make you stand out and include any star ratings you have achieved (can be industry standards, Trustpilot Reviews, Trip Advisor Reviews, Hygiene Ratings)

Caring for your flags

Keeping flags clean, tidy and free from damage is relatively simple, especially if you bring them down each day and store on a flat surface.


Feather Flags vs Sailflags

feather flags vs sailflagsFeather Flags vs Sailflags

What's the difference?
None. Both are advertising flags. The shape of a feather or sailflag can be the same.

Why do different flag makers call them different names?
There is no current standardisation of advertising flags in place, which has led to flag makers adopting a number of different descriptions for the same product.

Is one shape better than another?
It is true to say that the most popular advertising flags tend to use a curved top, with either a scooped or square edged bottom.

What other shapes are available?
Banner shaped flags, rectangular in style (referenced as feather flags with some flag makers) Teardrop Flags, traditionally shaped like a tear.

How do you choose the right shape?
Curved shaped flags work well for modern or progressive brands, especially for outdoor use. Banner shaped flags work well for traditional brands. Teardrop shaped flags are ideal for sports and outdoor adventure brands.

Sailflags Production Process

sailflags production process

Using Flags to Boost Christmas & New Year Sales

Using Flags to Boost Christmas & New Year Sales

With retailers facing challenging times during Christmas and New Year trading, we investigate the potential in developing natural looking POS displays to attract extra footfall this year.

If you have never considered using promotional flags to enhance the entrance to your storefront, now is a great time to try, with many flag printers offering attractive 'off peak' offers, including free design, delivery and voucher codes.

Flag makers are traditionally busy from Springtime to early Autumn, with flags being commonly outdoors.

Although flags need to be cared for during Autumn / Winter weather conditions, they can offer a very attractive and cost effective form of sign posting that looks appealing to the eye.

Portable Promotional Flags are also not subject to local council restrictions on signage (although common sense needs to be employed regarding placement to avoid injuring pedestrians)