Introducing ToughTex - Heavy Duty Flag Material

ToughTex Heavy-Duty Flag and Banner Fabric – Built for the Harshest Conditions

ToughTex is Sailflags' exclusive, premium heavy-duty flag and banner fabric, specifically engineered to deliver unmatched durability in the toughest environments. As the strongest material in our range, ToughTex is perfect for flags and banners exposed to challenging weather conditions and long-term outdoor use. Whether it’s flying high in a coastal breeze or standing firm outside a busy forecourt, ToughTex is designed to last up to 100% longer than standard flag fabrics, ensuring your display remains vibrant and intact.

Key Features and Benefits

  • Unrivalled Durability: ToughTex is crafted with a unique weave and high-quality material that makes it the toughest flag fabric available. It’s built to resist wear and tear from strong winds, rain, and UV rays, providing a long-lasting solution that outperforms other fabrics.
  • Extended Lifespan: Designed for long-term outdoor use, ToughTex lasts up to twice as long as regular flag materials. This means fewer replacements and a more cost-effective choice for your flag and banner needs.
  • Weather-Resistant Performance: Ideal for locations where the weather is unpredictable, such as coastal areas, marinas, and high-wind zones. ToughTex withstands the elements, keeping your flags and banners looking great year-round.
  • Perfect for High-Exposure Areas: ToughTex is the go-to choice for flags displayed in busy, high-traffic locations like petrol station forecourts, car dealerships, outdoor events, and sports venues. It maintains its quality and appearance, even in demanding settings.

Ideal Uses for ToughTex

  • Coastal Flags: If you need a flag for a coastal business, marina, or seaside property, ToughTex is designed to handle the relentless wind and salt exposure that often leads to rapid wear and tear in other fabrics.
  • Forecourt Flags: Perfect for petrol stations, car dealerships, and roadside businesses where flags face constant outdoor exposure. ToughTex ensures your flags stay bold and professional-looking for longer.
  • Permanent Outdoor Installations: For businesses that keep flags outside year-round, such as retail stores, theme parks, or garden centres, ToughTex offers a durable solution that can endure all seasons.
  • Event Banners: For large outdoor events or festivals held in exposed areas, ToughTex provides the durability needed to withstand the elements throughout the event, ensuring your brand or message is prominently displayed.

Uncompromising Quality – The Toughest Fabric Available

Sailflags’ ToughTex fabric is not just a flag material; it's an investment in quality and longevity. The innovative design and superior construction make it the highest quality fabric on the market, ensuring your flags and banners not only stand the test of time but also look exceptional, even in the harshest conditions.

Choose ToughTex for a reliable, long-lasting flag and banner solution that doesn't compromise on quality or performance. When you need a fabric that can handle whatever nature throws at it, ToughTex is the ultimate choice.

damaged flags
Competitor Flags Using Standard Fabric: Damage Circled in Red – Torn Flag Edge After a Few Months. Yellow – Flag Missing Due to Severe Damage. Choose Sailflags ToughTex to help your flags stay beautiful for longer.

Key Features and Benefits

  • Unrivalled Durability: ToughTex is crafted with a unique weave and high-quality material that makes it the toughest flag fabric available. It’s built to resist wear and tear from strong winds, rain, and UV rays, providing a long-lasting solution that outperforms other fabrics.
  • Extended Lifespan: Designed for long-term outdoor use, ToughTex lasts up to twice as long as regular flag materials. This means fewer replacements and a more cost-effective choice for your flag and banner needs.
  • Weather-Resistant Performance: Ideal for locations where the weather is unpredictable, such as coastal areas, marinas, and high-wind zones. ToughTex withstands the elements, keeping your flags and banners looking great year-round.
  • Perfect for High-Exposure Areas: ToughTex is the go-to choice for flags displayed in busy, high-traffic locations like petrol station forecourts, car dealerships, outdoor events, and sports venues. It maintains its quality and appearance, even in demanding settings.

 Ideal Uses for ToughTex

  • Coastal Flags: If you need a flag for a coastal business, marina, or seaside property, ToughTex is designed to handle the relentless wind and salt exposure that often leads to rapid wear and tear in other fabrics.
  • Forecourt Flags: Perfect for petrol stations, car dealerships, and roadside businesses where flags face constant outdoor exposure. ToughTex ensures your flags stay bold and professional-looking for longer.
  • Permanent Outdoor Installations: For businesses that keep flags outside year-round, such as retail stores, theme parks, or garden centres, ToughTex offers a durable solution that can endure all seasons.
  • Event Banners: For large outdoor events or festivals held in exposed areas, ToughTex provides the durability needed to withstand the elements throughout the event, ensuring your brand or message is prominently displayed.

Uncompromising Quality – The Toughest Fabric Available

Sailflags’ ToughTex fabric is not just a flag material; it's an investment in quality and longevity. The innovative design and superior construction make it the highest quality fabric on the market, ensuring your flags and banners not only stand the test of time but also look exceptional, even in the harshest conditions.

Choose ToughTex for a reliable, long-lasting flag and banner solution that doesn't compromise on quality or performance. When you need a fabric that can handle whatever nature throws at it, ToughTex is the ultimate choice.

ToughTex Technical Data Sheet

Find out more about ToughTex, download our technical data sheet (TDS).

Sailflags Joins National Beach Clean Week to Support Eco-Friendly Initiatives

Sailflags Joins National Beach Clean Week to Support Eco-Friendly Initiatives

We are excited to announce that Sailflags will be taking part in National Beach Clean Week, as part of the Great British Beach Clean. This annual event, organised by the Marine Conservation Society (MCS), is a fantastic opportunity for individuals and businesses to come together and make a positive impact on our coastal environments.

Marine Conservation Society Flag

Why We’re Getting Involved

At Sailflags, we are proud to be an eco-friendly company. As manufacturers of Feather Flags and Promotional Flags, we are committed to using 100% recycled materials in our products. Taking part in National Beach Clean Week allows us to further demonstrate our dedication to sustainability and environmental responsibility.

This initiative aligns perfectly with our values of reducing waste, reusing materials, and promoting eco-conscious practices within the UK business community. It’s also a great opportunity to give back to the coastal regions that are home to many of our valued customers.

What Is National Beach Clean Week?

National Beach Clean Week is part of the Marine Conservation Society’s Great British Beach Clean, running from 13th to 22nd September. During this period, thousands of volunteers will head to beaches across the UK to clear litter and debris, helping to protect marine life and keep our beaches clean.

By collecting and recording the rubbish found, the data gathered contributes to ongoing scientific research and policy changes aimed at reducing ocean pollution.

How You Can Join Us

We encourage our customers and partners to get involved! You can join a beach clean near you by visiting the Marine Conservation Society’s website. Whether you’re passionate about protecting our coastlines or simply want to make a difference, every effort helps.

Promoting Environmental Awareness Through Feather Flags

Our Feather Flags and Promotional Flags are more than just marketing tools—they're symbols of our commitment to sustainability. By supporting initiatives like National Beach Clean Week, we aim to raise awareness of the importance of protecting our natural environment, while continuing to provide high-quality, eco-friendly promotional products for your business.


Let’s Make a Difference Together

Sailflags is proud to take part in this important initiative, and we hope to inspire others to join us in supporting a cleaner, greener future. Together, we can help preserve the beauty of our beaches for future generations while continuing to innovate in producing environmentally friendly Feather Flags and Promotional Flags.

Stay tuned for updates from our team during the week as we head to the beaches and do our bit for the planet!

Feather Flag Printing

The Impact of Quality Dye Sublimation on Feather Flags and Show-Through

When it comes to promoting your brand or event, feather flags are one of the most effective tools. Their high visibility and ease of setup make them popular for outdoor and indoor events. But to get the most out of your feather flags, the printing quality is crucial. At Sailflags, we use advanced dye sublimation printing to ensure your feather flags stand out, with vibrant colours and excellent show-through that truly makes an impact.

What Makes Feather Flags So Effective?

Feather flags are designed to be lightweight, easy to assemble, and highly visible from a distance. They are perfect for attracting attention at trade shows, outdoor events, festivals, and even storefronts. However, the effectiveness of your feather flag is directly tied to how well the design and colours show up, especially in varying weather conditions.

feather flag printing
Sailflags Feather Flag in production (face side).

The Role of Dye Sublimation Printing in Feather Flags

Dye sublimation printing is a specialised process that embeds ink directly into the fabric of your feather flags. This ensures that the colours are bold, fade-resistant, and long-lasting, even after exposure to outdoor elements like wind and rain.

Unlike other printing methods that might just print on the surface of the fabric, dye sublimation penetrates the material, creating a more durable and professional finish. This is especially important for feather flags, which are often viewed from both sides.

Feather Flag In production (reverse side), excellent colour on both face and reverse.

Why Show-Through is Essential for Feather Flags

When you choose feather flags, they are typically positioned so that they can be viewed from multiple angles. This is where the show-through effect becomes crucial. Show-through refers to how well the design on the front of the flag is visible from the reverse side.

With high-quality dye sublimation printing, the design on your feather flag remains visible and vibrant, no matter which side people are viewing from. This ensures that your message is clear, whether someone is walking past your display from the left or the right.

Example of poor dye sublimination - It looks good on the face side.
But if we look on the reverse side the colour is poor and faint.

Why Show-Through is Essential for Feather Flags

When you choose feather flags, they are typically positioned so that they can be viewed from multiple angles. This is where the show-through effect becomes crucial. Show-through refers to how well the design on the front of the flag is visible from the reverse side.

With high-quality dye sublimation printing, the design on your feather flag remains visible and vibrant, no matter which side people are viewing from. This ensures that your message is clear, whether someone is walking past your display from the left or the right.

The Benefits of High-Quality Feather Flags for Your Business

Investing in feather flags printed using dye sublimation not only improves your brand visibility but also ensures the longevity of your promotional materials. Poorly printed flags can fade quickly, lose their impact, and even wear out in adverse weather conditions. High-quality dye sublimation printing, on the other hand, gives you vibrant, durable feather flags that continue to work hard for your business, long after they’ve been installed.

At Sailflags, we specialise in creating feather flags that stand up to the rigours of outdoor use while maintaining a professional appearance. Each flag is crafted with precision and care, ensuring that your design shines brightly in any environment.

Why Choose Sailflags for Your Feather Flags?

At Sailflags, we believe in producing high-quality feather flags that help your brand stand out. Our in-house production process uses state-of-the-art dye sublimation printing to ensure that your flags look their best and last as long as possible. Whether you need flags for a one-time event or ongoing promotion, our flags are designed to perform and impress.

For businesses looking to make an impact, feather flags are an ideal solution. However, the key to making the most out of your feather flags is ensuring they are printed using high-quality dye sublimation techniques. At Sailflags, we ensure vibrant colours, excellent show-through, and durability in every feather flag we produce.

If you're ready to invest in high-quality feather flags that deliver results, contact our team today. We’ll help you create feather flags that not only attract attention but last through multiple uses and seasons.

Join Sailflags at the National Franchise Exhibition at NEC Birmingham!

Get ready for an exciting event as Sailflags makes a splash at the National Franchise Exhibition at the NEC Birmingham on 4th and 5th October 2024! If you're passionate about franchising, marketing, or simply looking for innovative ways to promote your business, you won't want to miss this!

Come visit us at Stand B80 to explore how our Feather Flags can elevate your brand's visibility and attract more customers. It’s going to be a fantastic event filled with networking opportunities, expert advice, and engaging displays!

What Are Feather Flags and Why Should You Care?

Feather Flags are an unbeatable way to grab attention. They're lightweight, portable, and perfect for both indoor and outdoor use. Whether you're at a trade show, outside your storefront, or hosting an event, feather flags stand tall to showcase your brand.

At Sailflags, we specialize in designing and producing high-quality Feather Flags that are not only visually appealing but also built to withstand the elements. At the exhibition, you'll see our vibrant flags in action and understand why they are an essential tool for any business looking to make a bold statement!

Meet the Sailflags Team at Stand B80!

Our enthusiastic team will be ready to meet you at Stand B80 to demonstrate the impact of our feather flags and help you find the perfect solution for your promotional needs. You’ll also get a chance to chat with our Managing Director, Adam Haycock, who is passionate about helping businesses like yours stand out:

"We are excited to be at the National Franchise Exhibition, where we can connect with entrepreneurs and franchisees looking to enhance their brand visibility. Feather Flags are a fantastic way to attract attention and drive foot traffic, and we can't wait to show you how they can work for your business!" – Adam Haycock, Managing Director of Sailflags.

Why Visit Sailflags at the Exhibition?

The National Franchise Exhibition is your opportunity to explore the latest trends and innovations in the franchising world. By visiting Sailflags at Stand B80, you can:

What to Expect at the National Franchise Exhibition?

Hosted at the iconic NEC Birmingham, the National Franchise Exhibition is the UK's premier event for anyone interested in franchising. With over 100 leading brands, inspiring keynote speakers, and in-depth seminars, it’s a must-attend event for aspiring franchisees and business owners.

You'll find a wide range of exhibitors, from established franchises to new and exciting opportunities, all eager to connect with motivated individuals ready to take the next step in their franchising journey.

Plan Your Visit

The exhibition is open from 10 am to 5 pm on Friday, 4th October, and from 10 am to 4 pm on Saturday, 5th October. Make sure to plan your visit to Stand B80 to meet the Sailflags team and discover the difference our feather flags can make for your brand!

For more details about the event, check out the official National Franchise Exhibition website.

Stay Connected for More Updates!

Follow us on social media to get the latest updates as we count down to the big day. We'll be sharing sneak peeks, helpful tips, and much more to make sure you have a fantastic experience at the exhibition!

7 Ways to Promote and Market your Business

7 Ways to Promote and Market your Business

  1. Engage with customers, gather feedback, and welcome suggestions

The easiest way to promote and market your business effectively is by talking to customers!

You should do this at every given opportunity, through phone calls, face-to-face interactions, and where relevant through surveys published via CRM's, email marketing, social media, et al.

Always establish what you are doing right and what else the customer might buy from you, in terms of products or services.

A customer who likes doing business with you, is highly likely, if asked, to open up and tell you what else they buy elsewhere, that they would prefer to buy from you, due to convenience or better service (or simply because they would prefer to give you their money instead of another competitor)

Customers will also share feedback on other competitors' strengths and weaknesses, giving you valuable insight into how you might diversify into other areas of business.

Disclaimer: You are not going to get great ideas from every customer and some requests might simply not work within your current business model. No matter. Stay positive and engaged; in a worst-case scenario, the customer will feel more positive towards you, share their conversation with others (word of mouth)  and reinforce the fact you are interested in them (reinforcing loyalty)

Speaking with existing customers is the most effective way to boost your promotion and marketing and in many cases, it's free!

2. Keep your business premises and/or shop front neat, clean, and tidy!

The first rule in marketing is to keep your premises neat, clean, and tidy, especially those areas where the general public has access (and don't think customers won't go into your 'off limits' areas once in a while)

The overall presentation of your business, inside and out, tells customers everything they need to know about your professional standards. This sets the tone and leads to those BIG questions a customer is going to be thinking about before they do business with you.

For example, can they trust you? Presentation is key to doing business with people, whatever attire you choose to dress in (doesn't matter) as long as you are clean and tidy and meet their expectations.

Also - is your product or service going to meet their expectations and do you pay attention to the details? A tidy business premises say YES; an untidy one says NO (or at least creates doubt)

3. Dress up your business premises and make them stand out from the other buildings around you.

This is a massive one! So many areas of business and commerce are bland across the world, no more so than the UK!

You only need to do some image searches on Google around 'high street japan, or 'Japanese high streets' to see how dressing up business premises can be done effectively, using colour and engaging signage.

Disclaimer: There is a reason why UK business areas and high streets are bland and it very often ties into local council rules and regulations. These regulations tend to be enforced on permanent signage or signage that poses a health and safety issue or is 'not in keeping' with the area.

You need to box clever, so to speak.

There are rarely any regs in place for temporary signage, especially if it's out of harm's way and is in keeping with the local area and surroundings.

Here is a list of items you can use you dress up your premises at minimal cost:

4. Work with your suppliers to offer regular promotions

Nothing works wonders than offering customers old (and new) a special deal or offer to increase footfall and sales. There is no business on this planet that wouldn't benefit by running promotions.

Customers are in tune with special offers, promotions and the 'odd' bargain - it's in our DNA, so never discount (excuse the pun) working hard with your suppliers or partners to offer something enticing.

It works!

5. Create events around themes

This is another underused marketing and promotion strategy that works a treat, especially if you can get experts involved in giving talks and demonstrations.

Tie the event into new product launches or special promotions and BAM! That's gold dust right there!

6. Evolve and Research how your business can change product and service offerings.

Set up a new project, away from 'business as usual', and do some thorough research into how you can evolve your business, move with the times and pivot this into new product/service launches.

Change is inevitable and you must embrace evolving your business, so you stay fresh and relevant.

Research can be conducted online; calling existing suppliers and visiting trade shows.

Always ask yourself 'what's new' out there and take an active role in embracing new products and service offerings.

7. Keep in touch with your customers

Always keep in touch with your customers and keep them informed of what's new in your business.

Keeping customers up to date can be done by word of mouth if you are a traditional business, or by using the many software-based solutions (from emails to online marketing campaigns) if your customers are based across the region you serve.

Communication is key when marketing and promoting your business, so never let the conversation dry up; always be seen by your customers as innovative and you won't go far wrong!

 

 

 

 

 

 

 

 

 

 

Dressing up food and drink trailer units

the cosy kitchen sailflags feather flagsDressing up food and drink trailer units

When you are selling food and drink at outdoor events, it pays to dress up your trailer or unit as best as you can, especially if there's competition.

At larger events, for example, it does pay to make your unit stand out from the rest. By doing this, you obviously maximise the amount of money and return on investment you've made to have the space.

There is nothing worse than turning up for a show or event, where you are a little way away from the main footfall.

Having large flags with you to help you stand out in the crowds, can really save the event for you, so they are well worth having in your itinerary.

The size of flags available, will vary from 2m up to 5.2m. Some customers we deal with secure them up as high as possible, so they can be seen from every conceivable area of the showground or event ground.

Another nice feature regarding using promotional flags at events is, they break down into small sections and can be easily stored away in the back of a van or boot of a car.

Don't get caught out at shows and buy a couple for your next event - you won't regret it!

Why we value your customers too

speak k teardrop flag

Why we value your customers too

At Sailflags, as well as looking after your needs, we also think about how your customers will view your flags and banners too. After all, we want you to look good in front of your customers and we want your customers to feel positive about them also.

The basics we generally cover are:

Will the design highlight your premises or show stand well?
Are they easy to read?

Do they look good?
Will your customers find them helpful?
Will your customers feel positive towards your organisation / business or brand?

When we design or proof artwork, occasionally, we do pick up certain issues that may reduce the effectiveness of your display. When this is the case, we will feed this back to you in writing (or over the phone if necessary)

In some cases we may adjust the artwork or provide you with an alternative design. Either way, you are under no obligation to accept our recommendations.

Whether we have guided you to this page or not, please rest assured, Sailflags will always put you and your customers at the forefront of our thinking. We do however, respect that creative differences can sometimes occur.

We are always on hand to speak to you about any concerns you have in respect of design, artwork submitted, so please do not hesitate to contact us.

 

 

 

 

Feather Flags vs Sailflags

feather flags vs sailflagsFeather Flags vs Sailflags

What's the difference?
None. Both are advertising flags. The shape of a feather or sailflag can be the same.

Why do different flag makers call them different names?
There is no current standardisation of advertising flags in place, which has led to flag makers adopting a number of different descriptions for the same product.

Is one shape better than another?
It is true to say that the most popular advertising flags tend to use a curved top, with either a scooped or square edged bottom.

What other shapes are available?
Banner shaped flags, rectangular in style (referenced as feather flags with some flag makers) Teardrop Flags, traditionally shaped like a tear.

How do you choose the right shape?
Curved shaped flags work well for modern or progressive brands, especially for outdoor use. Banner shaped flags work well for traditional brands. Teardrop shaped flags are ideal for sports and outdoor adventure brands.

Sailflags Production Process

sailflags production process

A Guide to Promotional Flags

A Guide to Promotional Flags

Find out how promotional flags work and how to make the most from them.

Key points

Promotional flags are now being used by almost every type of business, charity and entity you can imagine.

With portable flags offering flexibility for both indoor and outdoor events, it's clear to understand why people feel confident to purchase them and many will have seen them in action and instantly get the appeal.

Flags can have anything from simple words and single logos to extravagant designs utilising the full print surface of the flag material. Graphic Designers can often maximise the space whilst maintaining a brands identity.

Materials used are generally light and need little breeze or movement around them to create a flutter or flapping effect.

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