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Customer Feather Flags
Feather flags are a highly effective way to attract attention both indoors and outdoors. Each flag is custom printed with your logo, message, or design, creating a striking display that moves naturally in the breeze and catches the eye of passers-by. They are ideal for events, forecourts, markets, exhibitions, and shopfronts.
Key Features
• Custom printed with your design – perfect for logos, promotions, or branding
• Made from 100% recycled polyester – durable and environmentally conscious
• Full colour dye-sublimation printing – vibrant, fade-resistant results
• Artwork proof included – our team checks and prepares your design before printing
• Lightweight pole system – breaks down into four sections for easy transport
• Multiple base options available – including ground spike, drive-over base, and water-fill base
• Straight or scooped bottom shape – available at no extra charge
If you’re unsure which flag size or base option is best for your location, view our size guide below or contact the Sailflags team for advice.
With every flag order, we supply the following:
- Custom Printed Flag
- Flag Pole
- Bungee Cord
- Flag Base (if ordered)
- Carry case (if ordered)
When ordering your feather flag, you can choose between standard print (single-sided) or double-sided print. The best option depends on where the flag will be positioned and how it will be viewed.
Standard Print (Single-Sided Print)
Standard print is the most popular and cost-effective option for feather flags. The artwork is printed on one side of the fabric, with the design visible on the reverse as a mirrored image due to the feather flag material’s natural show-through.
Lightweight and flexible, single-sided feather flags move naturally in the breeze, enhancing their eye-catching curved shape. This makes them ideal for outdoor promotions, shopfronts, events and exhibitions where movement helps draw attention.
Double-Sided Print
Double-sided feather flags provide a premium finish and perfect readability from both sides. Two printed flag panels are sewn together with an internal block-out layer, ensuring the artwork appears correctly on each side.
This option is ideal for areas where visitors may approach from multiple directions, such as busy walkways, exhibitions and forecourts. Double-sided feather flags can also feature different designs on each side, allowing you to display two messages or branding variations on a single flag.
Explore some of our most popular flag base options and usage cases. To view our full range of bases, click here.
Water Fill Base
Our most popular flag base option. Simply fill with water or sand to create a stable base, even on soft ground. Filled weight of around 25kg.
Ground Spike
For soft ground or longer-term installs, a ground spike makes a great secure base. Simply hammer into the ground and place your flag onto the spiggot.
Large Water Fill Base
For taller flags (4.2m and taller) and windy locations, our heaviest base option has a rotating spigot. Especially good with double-sided flags, which are heavier.
Large flat Metal Base
For hard surfaces and larger, double-sided flags, our large flat metal flag base features a rotating spigot and weighs 10kg. With a larger footprint, it ensures stability. Great for indoor exhibitions. Has a convenient carry handle.
Drive Over Folding Base
When you need a flag base which can be attached to a vehicle, we offer a drive-over base. This base folds when not in use and fixes securely under the wheel of a vehicle. Great for mobile catering and vehicle sales. Features a rotating spiggot to ensure your flag remains untwisted.
30° wall bracket
Our 30° wall bracket is great for shopfronts and can be used as a fast, reliable flag-mounting option. The 30° angle makes smaller flags create an attractive, eye-catching shop front display by leaning outwards to catch passing footfall. Simply mount onto a solid surface and pop your flags on – easy!
Download the assembly guides for your Sailflags feather flag system using the links provided.
These instructions explain how to assemble the pole system, attach the flag correctly, and set up the base safely for display.
Download Instructions
To ensure your design fits perfectly, we provide ready-to-use artwork templates for every flag size and print type. Download the relevant PDF below:
We aim to keep production straightforward and reliable so you receive your feather flags when you need them.
Production Time
Once your artwork has been approved, most feather flag orders are printed and prepared within 3–5 working days. Larger orders or more complex jobs may take slightly longer, but we will always confirm expected timings when your order is placed.
Artwork Approval
Production begins once your artwork proof has been approved. If changes are required, our team will update the design and send a revised proof before printing.
UK Delivery
Orders are shipped using a tracked courier service. Delivery is typically the next working day within mainland UK once production is complete.
Express Orders
If you need your flags for an upcoming event or deadline, please contact the Sailflags team before ordering. In many cases, we can arrange priority production and delivery to help meet tighter timescales.
Eco-Conscious Packaging
Where possible, packaging materials are recycled or repurposed to reduce waste and minimise environmental impact, helping us do our bit to protect the planet.
It’s a fair question—and the evidence shows they do. Feather flags aren’t just eye-catching; they deliver measurable increases in visibility and footfall, making them one of the most effective forms of outdoor signage.
Proven Increase in Footfall
Studies into outdoor signage consistently show that adding visible, well-placed displays like feather flags can significantly impact customer behaviour:
- Businesses have reported up to a 50% increase in footfall after introducing feather flags
- More typical results sit around a 20% uplift, depending on location and setup
- Wider signage research shows that around 48% of customers are influenced by external signage when deciding to enter a business
In practical terms, this means feather flags don’t just sit there looking good—they actively bring more people through your door.
Why They Work So Well
Feather flags combine three key elements that make them highly effective:
- Height – visible above crowds, parked cars, and surrounding signage
- Movement – natural motion in the wind draws attention instinctively
- Bold design – clear messaging that can be understood at a glance
This combination helps your business stand out in busy environments, acting as a visual cue that guides potential customers toward you.
Stronger Presence, Lasting Impact
Beyond immediate footfall, feather flags help build a stronger brand presence. Repeated exposure to your logo, colours, and messaging increases familiarity, making customers more likely to return later.
What to Expect
For most businesses, a well-designed and correctly positioned feather flag can realistically deliver:
👉 A 20%–50% increase in footfall
with the strongest results typically seen in high-traffic areas, roadside locations, and events.
