About us

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About Sailflags

The history of Sailflags

Peter Williams was working in Japan in 1998 when he first experienced banner flags used in retail districts.

He decided to bring Sailflags back to the UK and setup a family business.

Peter recalls, ‘These flags were everywhere; it was not uncommon to walk down a whole street ablaze with colour.

It was an amazing display; cleverly incorporated with marketing messages and brand logos.’

Peter felt confident they would do exceptionally well in the Exhibition and Retail sector.

In other words, Sailflags was born in this moment.

Peter was right and it didn’t take long before his flags were being displayed at Exhibitions throughout the UK.

The business started on a small scale, firstly from a basement and then a small workshop. macdonalds japan feather flags

Peter began to develop a following of retailers and charities.

They were looking to attract attention and he made flags for a number of independent retailers, as well as household brand names in the charity, food and retail sectors.

As production increased Sailflags committed to become one of the first Carbon Zero flag companies in the UK.

Carbon Zero status was achieved in 2006.

In 2008 ISO 9001 certification was also achieved.

The business moved into new premises and additional staff were recruited and trained to meet growing supply demands.

By 2015/16 the business established itself as a key supplier of promotional flags throughout the UK.

Peter is still running the business day to day and oversees every aspect of operations, from the moment enquiries are received to the time flags are dispatched.

It’s a commitment to quality and service that underpins the business today.

Sailflags employs a small but loyal team, and provide flags to every sector in the UK and Europe.

Just recently, we have made our first flags for the USA market and hope to expand in this area soon.

Towards the end of 2019, we secured plastic free status through our local Plastic Free Scheme. You can read all about it here – https://www.plasticfreepz.co.uk/businesses/sailflags/

sailflags reviewsBased on 1001 reviews on Trustpilot



Very helpful in the design and ordering process.


Mathew Heeks

Thank you to Mark for all the help with the flags and banners.
Flags and Banners looking amazing.

Thank you, Matt


Bob Rendall

First class service. Spare parts for 10 year old sailflag sorted and delivered. Helpful and courteous. Well done!


The Coffee & Crepe Box

Amazing help and advice from these guys! Nothing was too much of a problem and they turned our order round so quickly! Awesome – thanks guys