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Peter Williams was working in Japan in 1998 when he first experienced banner flags used in retail districts.
He decided to bring Sailflags back to the UK and setup a family business.
Peter recalls, ‘These flags were everywhere; it was not uncommon to walk down a whole street ablaze with colour.
It was an amazing display; cleverly incorporated with marketing messages and brand logos.'
Peter felt confident they would do exceptionally well in the Exhibition and Retail sector.
In other words, Sailflags was born in this moment.
Peter was right and it didn’t take long before his flags were being displayed at Exhibitions throughout the UK.
The business started on a small scale, firstly from a basement and then a small workshop.
Peter began to develop a following of retailers and charities.
They were looking to attract attention and he made flags for a number of independent retailers, as well as household brand names in the charity, food and retail sectors.
As production increased Sailflags committed to become one of the first Carbon Neutral flag companies in the UK.
Carbon Neutral status was achieved in 2006.
In 2008 ISO 9001 certification was also achieved.
The business moved into new premises and additional staff were recruited and trained to meet growing supply demands.
By 2015/16 the business established itself as a key supplier of promotional flags throughout the UK.
It’s a commitment to quality and service that underpins the business today.
Sailflags employs a small but loyal team, and provide flags to every sector in the UK and Europe.
Just recently, we have made our first flags for the USA market and hope to expand in this area soon.
Towards the end of 2019, we secured plastic free status through our local Plastic Free Scheme. You can read all about it here - https://www.plasticfreepz.co.uk/businesses/sailflags/
At Sailflags, we’re proud to embark on an exciting new chapter as an employee-owned business from January 2024. This transition reflects our commitment to empowering our dedicated team, fostering collaboration, and ensuring that everyone plays a role in our continued success.
As part of this evolution, Adam Haycock was appointed Managing Director to oversee the running of the business and drive modernisation across operations. With a focus on innovation and efficiency, Adam is dedicated to strengthening Sailflags’ position as a leader in high-quality promotional flags and banners.
“Our team has always been at the heart of what we do, and employee ownership is a natural step forward. It not only secures the future of Sailflags but also ensures we continue delivering the quality and service our customers expect,” says Adam Haycock.
As we move forward, our customers can continue to expect the exceptional craftsmanship, service, and eco-friendly solutions that have become synonymous with Sailflags—now driven by a team that’s more motivated and invested than ever before.
In 2024, Sailflags introduced a dedicated e-commerce platform to streamline the purchase of Promotional Flags. This new platform, Feather Flags Direct, was created with a clear vision: to provide customers with seamless access to feather flags, teardrop flags, and banner flags 24/7.
At Feather Flags Direct, customers can effortlessly upload their own designs or take advantage of our complimentary design service to create the perfect flag. With fast delivery, exceptional customer support, and high-quality, UK-made flags, we are committed to making your promotional needs simple and hassle-free.
