Peter Williams was working in Japan in 1998 when he decided to bring Sailflags back to the UK and setup a family business.
Peter recalls, ‘These flags were everywhere in Japan and it was not uncommon to walk down a whole street with flags waving in the breeze; it was an amazing display of colour, cleverly incorporated with marketing messages and brand logos. I hadn’t seen anything like it back home and felt confident they would do exceptionally well in the Exhibition and Retail market’.
Peter was right and although it didn’t take long before his flags were being displayed at Exhibitions throughout the UK, the business started on a very small scale, firstly from a basement and then a small workshop.
Peter also developed a following of retailers and charities looking to attract attention and he made flags for a number of independent retailers, as well as household charity, food and retail brands.
As production increased Sailflags committed to become the first Carbon Zero flag company in the UK and achieved Carbon Zero status in 2006. In 2008 ISO 9001 certification was also achieved. The business moved into new premises and additional staff were recruited and trained to meet growing supply demands.
By 2015/16 the business established itself as a key supplier of promotional flags in the UK.
Peter is still running the business day to day and oversees every aspect of operations, from the moment enquiries are received to the time flags are dispatched. It’s a commitment to quality and service that underpins the business today.
Sailflags employs a small but loyal team, and provide flags to every sector in the UK and Europe. Just recently, we have made our first flags for the USA market and hope to expand in this area soon.
Towards the end of 2019, we secured plastic free status through our local Plastic Free Scheme. You can read all about it here – https://www.plasticfreepz.co.uk/businesses/sailflags/