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Nobori flags have a rich history dating back to Japan’s feudal era, where they played a crucial role in military campaigns. Used predominantly by samurai and their armies from the Kamakura period (1185–1333) onwards, these vertical banners were designed to identify different clans and signal battle formations. Nobori, meaning "to rise" or "to ascend," were mounted on poles and carried into battle, fluttering in the wind to display bold symbols, kanji characters, and intricate designs that inspired unity and loyalty among warriors.
During Japan’s Sengoku period (1467–1615), when regional lords (daimyōs) vied for power, Nobori flags became an essential tool for communication on the battlefield. Different clans developed unique colour schemes and emblems, ensuring visibility from great distances. Some of the most well-known feudal warlords, such as Oda Nobunaga and Tokugawa Ieyasu, used these flags to distinguish their forces and assert dominance.
While Nobori flags are no longer used in warfare, their cultural significance endures. Today, they are widely seen in Japan at festivals, temples, and businesses, serving as an eye-catching promotional tool. Traditionally, these flags are still used to celebrate events such as Shichi-Go-San (a coming-of-age ceremony for children) and to promote businesses, particularly in bustling shopping districts and food stalls.
Contemporary Nobori flags maintain the same upright, rectangular structure, typically mounted on flexible poles to withstand outdoor conditions. Modern printing techniques allow for vibrant, long-lasting graphics, making them an ideal choice for advertising.
At Sailflags, we continue the tradition of using flags for visibility, but with modern innovations that make them even more effective for businesses and events. While Nobori flags were once limited to simple symbols and text, today’s promotional flags incorporate high-quality dye sublimation printing, ensuring deep colour penetration and excellent show-through—something that was traditionally achieved with hand-painted designs.
Much like Nobori flags served as identity markers for samurai, Sailflags’ Feather Flags, Banner Flags, and Teardrop Flags help businesses stand out in crowded environments. Whether it’s a trade show, forecourt, or high street, these flags are designed to attract attention from a distance, just as Nobori flags did centuries ago.
The enduring appeal of Nobori-style flags lies in their versatility and cultural impact. Businesses looking for effective outdoor advertising can take inspiration from this historic flag type, using them to create a strong visual identity and brand presence. The simplicity, elegance, and effectiveness of Nobori flags continue to influence flag-making, ensuring that centuries-old traditions remain relevant in today’s world.
At Sailflags, we honour the heritage of Nobori flags while incorporating modern materials and technology to enhance durability, print quality, and impact. Whether you need custom promotional flags for an event or permanent signage for your business, the legacy of Nobori flags lives on in the designs and craftsmanship of our products.
Nobori flags have journeyed from the battlefields of feudal Japan to the bustling streets of modern commerce. Their transformation into a powerful advertising tool underscores their timeless effectiveness. At Sailflags, we continue this tradition by providing high-quality, custom promotional flags that capture attention and drive engagement, much like Nobori flags have done for centuries. Explore our range of Feather Flags, Teardrop Flags, and Banner Flags to find the perfect flag for your business needs.
