What is RGB?

Digital cameras, phones, TVs
and computer screens project
light at us in a mixture of
Red, Green and Blue

RGB lights combine to make white

What is CMYK?

Brochures, flags and banners
reflect light to us from a surface
dyed with a mixture of
Cyan, Magenta, Yellow and blacK

cmyk effect

CMYK inks combine to make black

So if you supply RGB files we will convert them to CMYK.

Now, certain very bright colours can only be projected from a backlit screen and simply cannot be reproduced on a surface with CMYK dyes. That’s why those colours will look duller on your proofs after we’ve converted them. You are most likely to notice this when you have used a solid fluorescent colour.

rgb colour sample

Fluorescent RGB Colours

cmyk colour sample

Converted to CMYK

We will make your flags as bright as possible! (Which is still very bright.)

If you are looking for fluorescent flags

…we can source yellow, green or pink fluorescent flag material for you and often have stock in-house.

Please note, clearly with fluorescent fabric there are limitations in terms of what colours can be printed, eg: white is not available.

On the other hand, you might simply be looking for the brightest CMYK colours available and we can guide you through this process.